Foundation Fridays: "B" is for Benefit
One of our aims at the Untours Foundation is to invest in businesses with great values, that give back, and that don’t "take" to begin with. Using the Hal Taussig perspective, we live in the positive looking for wins for all involved including business owners themselves, vulnerable populations that need jobs, the earth, shareholders, customers, neighbors of businesses, etc.
B Corporations have come to the rescue by raising the bar on what to expect from businesses. They are a new corporate class of profitable businesses that have a positive impact on society. These corporations are certified by the nonprofit B Lab. Seven states have already passed "benefit corporation” legislation giving companies legal cover, as such, to make decisions based on expanded criteria beyond shareholder interests.
Don't forget that Untours is most proud to be the first B Corporation!