“I am Switzerland.” How many times have you heard that or said it yourself, to claim neutrality? But Switzerland does indeed stand for something. It may not be a member of NATO and may not use the euro, but it holds its own.
Switzerland stands for natural beauty: pristine lakes, Alpine peaks, and clean mountain air. It stands for traditions that protect dairy farming and preserve the natural environment. They’ve been composting since before composting was cool. The country’s hiking and biking trails are unrivalled and widely used, the backbone of a healthy, active culture.
Switzerland stands for precision, in a perfectly made timepiece or the train you can set it by. The Swiss Travel System blankets the country, its trains, buses, and boats synced to connect and move people efficiently, without cars. The Swiss pass we include in our Untours even covers museums, so you can see other feats of Swiss art, engineering, and design.
We are not neutral about Switzerland, nor about Europe on the whole. We love our allies and know the key to global understanding is to learn and respect what other countries and cultures stand for. Travel is not neutral.